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mushrooms 101Finlandia Pharmacy and Purica present Jason Watkin’s Mushrooms 101 on Wednesday, August 5th 2015, at the Holiday Inn Ballroom East at 711 West Broadway in Vancouver. The seminar runs 7.00 pm to 8.30 pm. Register by emailing us with your full name and phone number at news@finlandiahealth.com.

Purica Co-founder, CEO & Chief Formulator Jason Watkin is one of the most ardent Canadian proponents of medicinal mushroom therapy. As anyone who attended Finlandia’s last year’s “Introduction to Mushrooms” event knows, he is passionate about educating people about how mushrooms work and the many benefits they bring to our health. With medicinal mushroom therapy going strong as one of the hottest topics in the world of natural health, we invite the Finlandia Pharmacy community to join us as Jason takes us to the next level with Mushrooms 101!

Since before the dawn of recorded history, humankind has been fascinated by mushrooms. Part of the intrigue is that the mushroom genome is closer to our own than to that of plants. Mushrooms have always been associated with the teachings of ancient wisdom, where they were used in shamanic rituals, in part for their ability to connect parts of the brain that don’t normally talk to one another. They were seen to play a strong role in expanding the realm of human experience.

Today, in the western world, science has focused on the healing properties of mushrooms. Studies from iconic institutions such as Memorial Sloan Kettering and the Mayo Clinic—two of the most highly-touted cancer hospitals in North America and the world —are showing us just how very important mushrooms can be for galvanizing the immune response to fight disease. Many hundreds of other studies from around the globe support these findings.

The rise of medicinal mushrooms – and more important, what makes them work – is the focus of Mushrooms 101. Presented by Finlandia Pharmacy and Purica, the seminar will outline the process of growing medicinal mushrooms and how important the harvesting and processing of mushrooms impacts the potency of their active ingredients. The seminar will also explain micronization, and how that process enhances the healing properties of mushrooms.

Jason Watkin will explore how mushrooms adapt and change the environment, both inside and outside of the human body. You will learn the true meaning of “adoptogenic”.

He will also outline the benefits of key “power” mushrooms and speak to specific compounds used in the fight against serious diseases and conditions.

The seminar will cover the advantages of full-spectrum ingredients, where optimal medicinal benefits arise by using the entire life cycle of the mushroom (from mycelia and fruiting bodies to spores).

The objective is to help you understand how you can personally harness the incredible power of mushrooms to support your own health and that of your loved ones. Mushrooms 101 is designed to get nature on your side by enlisting the power of medicinal mushrooms to optimize immunity, manage stress, and improve overall health.

Given how mushrooms intersect the realms of ancient wisdom and modern science, Jason will also touch upon our human fascination with the mystical and spiritual aspects of mushrooms. We invite you to join us for this free, live and interactive seminar that will help you unlock the power of medicinal mushroom therapies.